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Thursday, June 23rd, 2011
7:23 pm
Please Read
This was posted at thehundreds.com blog.

Naturally, I take all industry commentary with a grain of salt. However,when the owner of a clothing brand is resonating with similar comments made by many shop owners I know, you hear the ring of "truth"....Read on...


10 years wasn’t long ago, but it was eons when considering the Internet generation gap. Skateboarding is now in a wholly different state and attitude – it’s a systematically-scored global sport, socially accepted by parents and authorities alike. Skateboards used to be dangerous cultural weapons (and they still are, for many kids), but now they’re a ladder for corporate America to access the underground.

I shot this photo either at the end of ’01 or beginning of ’02, I’m not really sure. I was visiting my friend Robbie Jeffers in his office at Stussy (who he was working for at the time). Like Kevin, he was also helping set up what would later become widely known and recognized as Nike SB. Those are the first four prototypes of the iconic SBs for skaters Danny Supa, Reese Forbes, Gino Ianucci, and Richard Mulder (which are just out of shot. The red AF1s are his personal pair of rare Rasheeds).

Of course it made total sense. At the time, I could see myself that many of the prominent skaters had a Nike fixation even though they were backed by skate-shoe companies, clearly a Japan-inspired trend that trickled down through street fashion. So by enlisting the help of cultural purveyors like Kevin and Robbie, this time around Nike was actually listening to what the streets had to say. I was sitting there holding these sneakers, thirsting for the mustard Reese Forbes Dunks and wondering why I wanted these so badly, then realizing they were bait for all the right riders to attach their names to Nike SB. Koston was already a big Nikehead, but SB knew better than to put him on right away, or the Tony Hawks and X-Games darlings. The 20 Billion-dollar corporation would get called out, assassinated by the same bloodthirsty mob that vowed to keep skateboarding legitimate and indie. So instead, Nike played it smart, seeking the aforementioned four skaters who were credible within the community, not marqueed by Mountain Dew.

At first the reception was hesitant, but after the sneakerheads devoured the product, the demand for Nike SB exploded amongst skateboarders. Nike did it all the right way, working with core retailers, injecting money into skateboarding’s soft spots, reinforcing the skeleton for an industry that lacked infrastructure. Suddenly regular smalltown skate shops had attracted a new customer (an entire line down the block of them, in fact) and were paying the bills off low-top basketball shoes. Suddenly Nike’s bazillion-dollar technical R&D was designing the most efficient athletic shoe to skate in. Suddenly Nike went from having the relatively unknowns to stealing the superstars of skateboarding. They even got Koston.

And suddenly, Nike and skateboarding were synonymous. Interchangeable. Two words that no one ever imagined could stand so close together are now emblazoned across the feet and window-fronts of action sports: Nike Skateboarding.

But all great stories don’t have the happiest of endings. There are countless voices in the skate industry who bemoan ever getting into bed with the Swoosh. Consolidated used to be the only flag-bearer for the anti-Nike battalion, but in the past year, I’ve heard story after story from retailers who’ve been sunk by Nike’s financial demands. Business 101: When the majority of your revenue is turned by a single brand, you’re gonna play puppet to their whimsy. At this point, Nike just doesn’t own skateboarding. Nike owns you.

This isn’t a critique, it’s not even so much a commentary. It’s a timeline of events, and a breakdown of branding and business. In 10 years, a corporation did a 180, making friends out of enemies and loyalists out of detractors (Apple, anyone?). They gave to the poor, who then became rich, and then stole from the rich. Something like that.

I never got those honey-mustard kicks, but I did contribute my share to Nike’s Dunk revival in the 2000s, collecting skate-sneakers like they were baseball cards. Ironically enough, I skated less and less during those years. Shouldn’t it have been the other way around?
Sunday, June 19th, 2011
8:58 pm
The Way
If you listened to Live 105 and 98.5 in Middle School / High School you will definitely remember this song...

Sunday, December 12th, 2010
9:50 am
I (did not) leave my heart here...
I still have a strong dislike for San Francisco and I always will.

However, I can not pass up footage of a few of my favorite skaters shredding to Mayer Hawthorne's rendition of a classic Sinatra song...


Tuesday, December 7th, 2010
9:31 pm
I really do think "Lovefool" by the Cardigans will be considered an "oldie" when I am in 50's.

That the song will be well over 40 years old by then is a given, but let us not forgot how classic and relevant the lyrics are and always will be.

Sunday, December 5th, 2010
5:51 pm
No one will ever know how much this means to me...

"The sound of the waves collide..."

Kudo's again Chino.

Get well soon Chi, I do pray for you every so often.
Tuesday, October 12th, 2010
11:04 pm
Floating on the water
Ever changing
Picture hours out from that
In tune with all our dreams

The ocean takes me
Into watch you shaking
Watch you, weight your powers
Tempt with hours of pleasure

Take me one more time
Take me one more wave
Take me for one last ride
I'm out of my head

the sound of the waves collide

Cruising through the city after hours
with me fusing all our powers
Here's to all our

Take me one more time
Take me one more wave
Take me for one last ride
I'm out of my head.....
Monday, July 12th, 2010
2:41 pm
Sunday, July 4th, 2010
11:19 am
Only so long....
When all that choking starts
Don't get lost, won't get far
Well, I know how you are
Won't go hard, won't be long
Well, you live for today
Oh, now you know you find that hard

There is only so long
I can do without it
Wait a little bit more
I will come around yet

We'll always, as far as I can see
We'll always fall in stride
And it's really too late
And it's really okay
I see you coming out that...

There is only so long
I can do without it
Wait a little bit more
I will come around yet

Feel you coming alive
And you turn around it
Wait a little bit more
I will come around yet

Oh, we leave it nowhere
We will find it all gone
Now I'm taking our time
And I like it that way

Feel you coming alive
And you turn around it
Wait a little bit more
I will come around yet

Every moment of mine
I'll deliberate it
Never made up my mind
Never liberated...
Sunday, May 30th, 2010
10:53 pm
The Kid: A short bio on an SJ skate legend
A barren sea of empty black asphalt baking in the sun on one of many streets in a massive grid of suburban purgatory. A vast wasteland of pre-fab strip mall landscapes, liquor store back alleys, and off-hour scholastic dugouts- it was amidst these grubby, forsaken environs that Jason Adams first found wind in his sails, and like Max before him, he steered his ship directly to where the wild things lived. Jason, however, never went home.

Raised in the sprawl of San Jose, CA, Jason came of age during a time when the holy trinity of skateboarding, punk rock and DIY art was still a dangerous combination, long before the slow air-conditioned death that is mall culture sank its fangs in. They made for the type of collision that seemed to be doing more damage to than good for a kid, but they ensnared Jason early on, and even made a life for him. Becoming a professional skateboarder at the age of 17 ensured his exposure to the the underbelly would be unlimited, and his regular regalia, entailing the likes of pink hair, argyle sweaters and creepers during a time of massive baggy pants and corn rows ensured that even amongst the underbelly dwellers, Jason would be noticed. His fluid but aggressive style, use of unusual obstacles, and deep bag of decades-spanning tricks gave them something to talk about, and 17 years later Jason is still a stand-out in the professional skateboarding world. As his style on board evolved and became more noteworthy over the years, Jason was given more platforms on which to stand/skate and be noticed, and he took the opportunity to begin unleashing his growing interest and talent in art upon the rolling masses. The hand-made aesthetic comprised of spray cans, stencils and bold lines that had run like a river through his childhood diet of skateboarding and punk were evident as Jason began creating images that were both intricately layered and immediately impactful upon the eye. Portraits of anti-heros and scenes of beautiful decay abounded, focusing on by-gone eras and rusting ethics still in place amongst only the truly die-hard (of which Jason is one). Skateboarding took note, and Jason set up camp.

The schedule of a professional skateboarder allows for a decent open of free time between injuries, rainy days and the endless procession of tour vans, and Jason used those would-be idle hours to hone his skills. Before long, his vision expanded and so did his exposure- from logos on skate brand decks and t-shirts to international gallery shows in just a few short years. His work transitioned from hobby to craft, from noodling in the garage to fine art, and these days find Jason Adams' artistic development in full swing. He's found his groove, so enjoy the show and watch as he sprays the lines of his future all over the walls of the world.

Courtesy of: http://jasonadamslh.com
Monday, May 24th, 2010
12:02 pm
Friday, May 21st, 2010
10:34 pm
10:30 pm
Wednesday, April 28th, 2010
2:25 am
This is long overdue.

You have no idea how much this means to me.

The Temper Trap - Sweet Disposition (Music Video) from Moop Jaw on Vimeo.

Thursday, March 18th, 2010
6:03 pm
It's always the opposite for the other person...maybe the same.
Monday, February 1st, 2010
10:34 pm
The Temper Trap-Sweet Disposition
The Pippetes-Your kisses are wasted on me
Animal Collective-Bluish
Animal Collective-Summertime Clothes


"A moment of love....stay there..."

Who doesn't want to have those moments when you look into another human being's eyes and find safety, love and desire all at the same time?

I love it.

I love love.

I love watching my girlfriend sleep...or when we are cuddled next to each other and it feels like we were made for each other.

We are in our own little world for a few moments.


I don't want to think about it anymore....

How do you do it?

I want to know...

Help me become a better person...please...

I want to just think about "us" as we are now....

You mean so much to me...I never want to lose you...


I never remember telling anyone else that I loved them...or even cuddling with them after sex...

Better yet....I do not recall ever making love to a woman before I met you...

Saturday, January 30th, 2010
1:44 am
I prefer the noise of rain falling on my roof to my thoughts. It is a white noise of sorts...if you listen carefully, the noise of a car's wheels going through a puddle sounds like a wave. I would like to think of my sidewalk as the sandbar...

Why would I want to drown my thoughts out?

They are beautiful...right?

Not always....but I prefer my mind to work in such a manner. I always thought that people who smile all the time must be utterly miserable. However, such was not the case with Betsey Johnson. She was a tuba player from my high school and always had a smile on her face. I spoke with her on several occasions and I genuinely believed her to be a happy person. There is nothing wrong with being upset, pissed...pick any adjective you would like to describe feeling something other than "happy".

I feel like breaking random objects at times...Other times I feel like screaming.

I I I I I I I I I I I I I I I I I I .....that is all I ever have to say.

From what other viewpoint can one have an opinion?

The quotes and research of others pales in comparison to any firsthand experience.

Scholars...what do they know?

What knowledge have I gained from my years spent in academia?

I can tell you that I do not enjoy sleeping around anymore.
I can also tell you that living with a woman is pretty easy to do...perhaps I have a skewed view on the aforementioned topic. I have had women staying with me from what I would say was a pretty young age. I had practice with Briana...I pretty much did live with Mia in Chico...Cynthia...um...kind of...My new girlfriend stays with me 4-5 days a week. I really do enjoy having her around. Although we may sometimes quarrel, never once have I thought, "I think we are spending too much time together...".

College does not prepare you for abortions, breakups, feeling lonely, feeling unwanted...et cetera...

I'm done for now.

I love you babe,


Thursday, October 1st, 2009
12:30 am
Babygirl, twist away.
When you're talking to me,
I can't breathe.
Set some time aside to say,
"Why don't you stay?"
Some years later and I still feel like a child.

You're the one,
I know you are.

This calming feelings ends when you enter.
Not many cigarettes left.
I think I'll wait until you get back;
Until you arrive to be relieved...
I want to...I want you.

You're the one,
I know you are.

Everyday,I miss you when you go anywhere.

She’s so lovely...

Does she still love me?
Saturday, September 19th, 2009
12:09 am
I have not updated this thing for a while. A large factor in the decision to not update my journal is this; I follow the "Golden Rule". The "Golden Rule" or course being "Do unto others as you would have them do unto you". I'm a firm believer that no one gives a shit about what or how I am doing in life. Conversely, I want to make it overtly care that I don't care about what is going on in other people's lives. Allow me to better define "people"....You KNOW who I am talking about....People who do not normally call you or text you on an average of let's say....once every three months...those people. They suck and are not worth my time or energy. I refuse to deeper forge such relationships. You can't text me the day of "Bike Party" after having not texted me for 6-8 weeks...it just doesn't work that way. Ridiculous you say...Oh...okay...I'm pretty sure your opinion doesn't count anyways. On the other hand, I would totally understand if I texted you after a lengthened duration of time had passed and you chose not to respond....that seems fair, right?

I would not be upset or really even worry about it...it is trivial...one less person responded to one of my texts...I am most certain this is not a life changing event. Do you understand what I am getting at?

It is one of those experiences where you see an ex....Maybe they say, "You've turned into such an asshole..." To which you may respond, " You can't say I have TURNED into such an asshole...You can say I have BECOME an asshole...Oh, and I'm pretty sure we broke up...so...why would I care anyways...?" Now go ask the current person I am seeing how I treat her and see if you obtain the response...People can change and learn...well...some people.

Though many of you read this as a way of figuring out how I am doing in life, you won't find any of that here. There will be no discussion of who I'm dating, sleeping with, seeing,what I am doing for a living, if I still skate, if I have any new tattoo's, if my parents are okay, if my dog is still alive, et cetera...

Why? Because I'd like to think I would be fairly bored if we were conversing and I told you the answers to all aforementioned aspects of my life.


BUMP IT BUMP IT BUMP IT!!!!!!!!!!!!!!!

The higher the hair...the closer to heaven...

Have you seen these FUCKING commercials?!?!

No one gives a fuck if there is a giant bump in your hair....You might give a shit...but the person standing next to you does not...I promise...

I would like to imagine that the consumers who purchase "Bump It's" are the same people that purchased "Flow-Bee's" and "Bedazzles"....Word...

Flats will destroy your spinal cord...cord or chord...? Help me out here...


The English language is pretty insane....Can you imagine having to learn it out of necessity?
I don't really feel bad for immigrants....Everyone struggles...You and I struggle...Everyone collectively struggles....Rich, poor, Asian, Hispanic...we all have problems...Abortions, money issues, family problems, housing...these problems affect everyone across the board.

Friends are important. I highly recommend holding onto whatever close friends you have. Continue to improve and strengthen those relationships...Unless those people play beer pong or watch UFC....then it's cool to ditch them. Just kidding....there's always a diamond in the rough...true blue...

Okay....I'm done...WAIT! Veronica and Tommy....Shit man....I can't deal with it....That shit is just gnarly....I know that is atrocious grammar....Though I feel there is no other way to exclaim how those two people have affected me in the last two weeks...it's been pretty hard on me and I barely know/knew them.

Thursday, July 30th, 2009
12:04 am
Thanks for your time.
You should download and make a CD of these songs:

Animal Collective-My Girls
Interpol-Obstacle 1
Spoon-I summon you here
A.C. Newman- The Town Halo
Band of Horses- The First Song
The Whitest Boy Alive- Burning
Yeah Yeah Yeah's - Y Control
Pretty Girls Make Graves- Liquid Courage
Q Lazzarus - Goodbye Horses
Sunday, July 19th, 2009
11:18 pm
I'm not quite sure what to write, though I feel the need to. According to LJ, I have not updated in three months...crazy. I do not want to discuss where I am in life. Let me just say that I love skateboarding.
My exes...no names. Oh my exes....Does everyone write about their exes? Sometimes I feel like I should be so blessed that any woman has ever been attracted to me and had feelings for me. I then often see a girl walk by wearing flats or legwarmers...at this point, I hop on my skateboard, make the sign of the cross and thank God for being single. Why don't women wear Converse and band shirts anymore? Is it age? Maturity? Do I have Peter Pan Syndrome for loving to skateboard?
Who the fuck ever heard or fake eyelashes? No, really....what gives? I can't think of an instance in my life where I thought to myself, "Wow, that girl has awesome eyelashes, I should totally introduce myself!". I've heard the whole, "...it brings out the shape of your eyes.." The shape of an eye? How about a woman's morals and ethics? Her drive to succeed in life? That could be important. I know women want to feel sexy and glamorous, but sitting down with me while we eat ice cream and watch Family Guy together can do wonders as well. Layered hair? Who ever heard of such a ridiculous thing? Volume? No...sorry....any plain haircut will do. Makeup...ugh...that is just so...blah.

I always talk about shit I hate here. Allow me to sing some praise for the following things in my life...
A supportive and loving family
Access to education
A roof over my head
My three AWESOME jobs
Animal Collective-Amazing
My bike
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